Prerna is a CSR initiative by Mahindra, a unique initiative, to empower the unsung heroes of our agricultural landscape. Launched in October 2017, the Prerna initiative was shaped with the intention of transforming the lives of women farmers, providing them with better social status and respect in society. As change-makers in agriculture, through Prerna the idea was to acknowledge their contributions and empower them through opportunities to help them become better farmers, thereby improving their lives.

Our vision is - TRANSFORMING LIVES OF WOMEN FARMERS BY DELIVERING PROSPERITY, ENABLING THEM TO RISE